There are a lot of new and exciting marketing strategies formulated every day in an attempt to penetrate into the public’s interests. One of the most effective, cutting-edge marketing methods being used today is mobile marketing. Thanks to the overwhelmingly popular cell phone, businesses can no longer ignore the importance of a mobile-friendly presence if they really want to reach their target audiences.
Mobile marketing encompasses many different types of marketing techniques and strategies that help businesses increase profits and ROI. The most popular forms of mobile marketing today are: native apps found in the Apple and Google Stores, web applications, mobile-friendly websites, push notification marketing, and QR (Quick Response) codes.
You may be wondering why everyone is hopping on the mobile marketing bandwagon. The following should help clear up this initial thought:
Consumers are using their mobile devices to access the Internet more than ever before – and it’s expected to grow at astonishing rates over the next few years. If your business is not using mobile methods to attract customers, you are simply missing out on business.
There are approximately 4 BILLION mobile subscribers across the world. This means that you can target pretty much anyone using mobile methods.
Most mobile device users keep their phones within arm’s reach over 90 percent of the time. So if you use push notification marketing, most of your messages will be opened and read by your recipients. This leads to higher promotional redemption rates, which leads to more sales, which leads to more profits.
Americans today are spending an average of three hours per day on the Internet from their mobile devices. Your business should have the proper mobile presence if you want to get a piece of this action.
In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years. It’s not too late to implement mobile marketing techniques in your business. This technology is still in its infancy and if you jump onboard now, your chance of success will be much greater.
By 2015, mobile Internet usage is expected to exceed desktop Internet usage. This means that reaching your audience via mobile methods will be even more crucial if you want to beat your competition.
According to Facebook official statistics from January 2011, more than 600 million users (out of over 900 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users. Facebook has over 900 million active users, so that means that 2/3 of them are using their mobile devices to access Facebook!
These facts indicate the serious impact that mobilizing your business will have on your sales, profits, and ROI over the coming months and years.