Technology has been a life-changing experience for all of us – especially in recent years. New inventions are created every single day that are meant to make our lives easier. As new technologies continue to develop, businesses are forced to keep up if they want to sustain in today’s tough economic conditions.
Today, the latest and by far the most widely used communication device is the mobile phone. Just like technology, mobile communications continue to improve with more features and functionalities. Some smart phones are more equipped than desktop computers!
Due to these reasons, businesses have to start “mobilizing” if they want to really stay in front of their target market.
One of the most popular forms of mobile marketing is Push Notification Marketing.
Push notification marketing allows you to communicate directly to your target market by sending a simple, quick text message. This permission-based program is perfect because your recipients have opted-in to receive your messages. It’s effective because they WANT to receive your promotions.
Another great thing about push notification marketing is the deliverability of the message. Almost all push notification messages are read within minutes of receiving them. In fact, recent studies show that 97% of push notifications are read within minutes of receiving them. So this is the perfect way to get your promotions across to your target market.
Push notification marketing is also more time-efficient compared to traditional advertising methods. Push notification messages have to be short due to character limitations, so putting together your marketing message takes just a few minutes instead of days and weeks to prepare.
Push notification marketing is also highly trackable. You have the advantage of monitoring and finding out what happens with each message you send out. In other words, you can track down your campaigns to evaluate many metrics such as how many people viewed your message.
Can you do that with any newspaper, TV, or radio ad? Nope.
Push notification marketing is also a great way to retain your customers at a very low cost. It’s the perfect recipe for customer retention because you can reach out to them very easily. These are customers who have already spent money with you, so chances are, they will come back to spend more and more money with you as long as you keep in touch with them.
Business owners have many different marketing strategies available to them today. However, not all of them are as effective and profitable as a push notification marketing campaign. As long as everything is set-up well and you are taking good care of your list, your business can bring in a lot more money with the use of this amazingly effective technology.